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      <image:title>Well &amp; Lighthouse</image:title>
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      <image:title>Organic Valley</image:title>
      <image:caption>Farmers first We put Organic Valley's people front and center, adding a geo-locating widget to the home page and driving home the idea that better food comes from better farmers.</image:caption>
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      <image:caption>Find your farmer Out of Organic Valley's nearly 2,000 farmer-members, we selected the 50 most-compelling stories and wrote them for the new site. We then tied those stories back to our geo-locating widget, to let consumers learn about the family that created the cheese on their crackers and the butter on their toast.</image:caption>
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      <image:caption>Different is good Our clean and friendly designs drove longer on-page engagement and decreased bounce rate by double digits.</image:caption>
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      <image:caption>Farm to table Recipes were a critical part of our SEO strategy.</image:caption>
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    <lastmod>2018-02-21</lastmod>
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      <image:title>The Soundry</image:title>
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      <image:title>The Soundry</image:title>
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      <image:title>The Soundry</image:title>
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      <image:title>The Soundry</image:title>
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    <lastmod>2018-02-04</lastmod>
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